Intuit称霸财务管理软件市场之谜
Richard Mcgill Murphy
2012-04-12
Intuit公司在个人财务软件领域几乎堪称垄断巨头。现在,它已经开始从桌面软件向云服务进军。
垄断的力量 据市场调研公司NPD集团的研究,QuickBooks和TurboTax这两款产品的市场地位近乎垄断,占据了超过90%的零售市场。微软可能是Intuit手下败将中名声最显赫的一个,它一直试图用Small Business Accounting这款记账软件与QuickBooks展开竞争,结果却屡战屡败。 译者:清远 |
Monopoly power QuickBooks and TurboTax are near monopolies, with a retail market share of more than 90%, according to NPD Group, a market research firm. Microsoft is probably Intuit's highest- profile corporate victim, having tried and failed to take on QuickBooks with Small Business Accounting, a rival bookkeeping app. |