企业移动应用的时尚进化

    当然，很多公司目前还处在比较初级的阶段，也就是努力确保员工能用他们的各种新潮电子设备安全地收发电子邮件。无论是在公司内部组建专门团队开发移动应用，还是从Taptera这样的公司购买版权，都价格不菲。但员工自带移动设备的趋势蕴藏着巨大的潜能。既然员工无时无刻不把手机或者平板电脑带在身边，用来工作或娱乐，那么为什么不给这些设备安装一些有用的应用软件呢——比如说，当客户出现在附近位置时发出提醒？

    “移动设备已经成为新时代的前端，”Taptera首席执行官欧康纳说。“今天，它正在引领移动领域的各种前沿。”

    （Taptera的应用软件在苹果的App Store上免费提供——但这些软件对个人用户并没多大意义。市场上还有许多其它的企业移动应用，例如财务报表应用Expensify、商务社交网站LinkedIn旗下的名片管理应用CardMunch、会议应用Conference Me In、以及被商务差旅和报销服务供应商Concur收购的行程规划工具Tripit。）

    译者：珠珠

    Of course, many companies are still busy grappling with how to give employees secure access to email on the slew of new devices entering the workplace. And developing mobile apps in-house—or licensing them from companies like Taptera—isn't cheap. But there's a lot of untapped potential on mobile devices in the enterprise. Employees are carrying their phones and tablets with them at all times, and using them for work and play. So why not give them an app that sends alerts when a sales lead is down the street?

    "Mobile is the new front end," says Taptera CEO O'Connor. "It's leading a lot of the application space today."

    (Taptera's apps are available on Apple's App Store--again, they're not much use without a corporate account. But there are plenty of other mobile apps for the enterprise out there: Check out Expensify, LinkedIn's (LNKD) CardMunch, Conference Me In and Tripit, now owned by Concur (CNQR).)