社交媒体10大明星企业

麦当劳

    快餐连锁企业麦当劳（McDonald's）账户中大约有44万的粉丝，他们可以密切关注各种促销活动，例如地理定位网站Foursquar网站签到比赛以及#HappyMealChefs竞赛。它的账户对特色菜品的推荐占有大幅比重，但与此同时对消费者的留言也会做出反馈。此外，其帐户还通过提供免费样品，让粉丝保持沟通，并报道参加麦当劳赞助的活动，例如全美麦当劳高中全明星赛（the All American Games）。

    译者：乔树静/汪皓

McDonald's

    The fast food chain's 440,000 or so followers can keep tabs on various promotional deals and events such as a Foursquare check-in and a #HappyMealChefs contest. The account is a bit heavy on the promotion if featured menu offerings, but does respond to concerned customers' tweets. The account also keeps followers communicating through free giveaways and provides coverage of McDonald's sponsored events such as the All American Games.