社交媒体10大明星企业
ALEX KONRAD
2012-05-10
为改善经营,星巴克、百事可乐和耐克等公司已经探索出了应用社交媒体的创新方法,本文将逐一介绍他们的做法。
家得宝 家居用品零售企业家得宝(The Home Depot)拥有60多万粉丝,页面包括公司“围裙博客”(Apron Blog)中的各种帖子、产品特卖信息和来自园艺部的各种令人愉悦的美学产品。此外,家得宝还定期在页面发表照片帖子,组织产品竞猜活动,实现与粉丝的互动。但是,家得宝注重员工在本地社区开展的服务项目时,其Facebook页面最引人入胜,同时也最有利于企业形象。 |
The Home Depot The home improvement retailer reaches its over 600,000 fans with a mix of posts from the company's "Apron Blog," special sales, and more aesthetically pleasing offerings from its garden department. The company also engages its base with regular photo posts asking fans to guess the identity of a product. But the company's Facebook page is most interesting -- and good for its corporate image -- when it focuses on local community service projects conducted by employees. |