社交媒体10大明星企业
ALEX KONRAD
2012-05-10
为改善经营，星巴克、百事可乐和耐克等公司已经探索出了应用社交媒体的创新方法，本文将逐一介绍他们的做法。
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星巴克 大约18万人（和约3,000万粉丝）在Facebook上讨论星巴克咖啡（Starbucks），因此该公司在Facebook上的页面和其他公司有很大不同。人们可以从访客的Facebook好友聊星巴克的帖子中可以找到优惠信息、合适的社区服务和对不满消费者的直接反馈。此外，用户还可以轻松管理星巴克会员卡，或向朋友发送电子礼物。 |
Starbucks The coffee company's Facebook page will look more different than many other corporate sites given the almost 180,000 people (and nearly 30 million fans) talking about the company on Facebook. Mixed in between posts mentioning the company by a viewer's own Facebook friends, you'll find deals, a healthy dose of community service, and direct feedback for upset customers. It's also easy for users to manage their Starbucks card or send e-gifts to friends. |
