财富500强公司热衷用Instagram与消费者互动

    早在Facebook出资10亿美元收购图片共享应用程序Instagram的前一年，通用电气（General Electric）就已加入Instragram的使用者之列。Instagram的用户在智能手机上拍摄和分享图片，并且“关注”其他人发布的图片。目前，通用电气（在财富美国500强中排名第6）的粉丝有86066人。Instagram的复古滤镜使成立至今已有120个年头的通用电气的照片看起来像是公司的历史记录。但这些照片其实均是在当下拍摄的。星巴克（Starbucks，财富美国500强第227名）与塔吉特百货（Target，财富美国500强第38名）虽然也有许多粉丝（分别为526，009和12979人），但它们的照片以产品为主，而通用电气的照片则显示了这家公司建造大型机器的过程。

    About a year before Facebook bought the photo-sharing app Instagram for $1 billion, General Electric (GE) joined. Instagram users take and share pictures on their smartphones and "follow" other users' photostreams. GE (No. 6 on the Fortune 500) has 86,066 followers. Instagram's retro-filters can make GE's photos look like a history of the company, which turns 120 this year. But the shots are current. Starbucks (No. 227) and Target (No. 38) may have many followers (526,009 and 12,979, respectively), but their pics feature products, while GE's show a process, a look at how the company builds its big machines.