云端个人数据管理中枢有望终结iPhone

    那么如何盈利呢？尊重隐私、以用户为中心理念的倡导者、同时也是个人数据生态公会（Personal Data Ecosystem Consortium）的执行主任卡利亚•哈姆林分享了一份题为《个人数据格局》（Personal Data Landscape）的报告中的部分内容。这份尚未发表的报告归纳了三种主要的商业模式。例如，存放在数据保险箱的数据或者是通过实时网站浏览读取的数据都可以由拥有信息的消费者本人明码实价地出售；或者是通过专门出售信息给广告商的第三方供应商来进行交易；或者，在数据聚合服务平台的支持下，用户把自己的数据与其他人的汇集到一起，进入一个更大的、能与其它商家或者服务商一道出售（或者共享）的资源库。哈姆林强调：“可能还有其他更多模式。”。

    Azigo公司的保罗•特里维希克还提供了一些细微差别情况，认为广告商出于对自己有利的原因将会调整他们与消费者之间的关系。戴维•西格尔的观点是，如果客户成为一种优质数据的来源，偷偷摸摸的数据挖掘就没什么必要了。将个人数据迁移到云端的进程已经发展到了关键阶段。这种转变最终确立的标志是什么呢？西格尔说：“当智能手机变成……傻瓜机的时候。当像乐金（LG）、三星（Samsung）或者HTC等公司生产出无需本地存储、能从网络获得一切数据的手机时，傻瓜手机的时代就正式宣告来临了。”根据这种观点，到那时，个人信息保险箱就会成为使用一切高科技设备的体验中枢。

    西格尔还称，届时，苹果公司将不得不开始开发美轮美奂的个人信息保险箱。

    译者：默默

    How then to profit? Kaliya Hamlin, a privacy and user-centric advocate and executive director of the Personal Data Ecosystem Consortium, shared sections of an unpublished report "Personal Data Landscape," which outlines three primary business models. As an example, data stored in lockers or accessed via real-time Web browsing can be explicitly for sale-by-owner, or brokered through third-party vendors who sell the information to advertisers. Or, with data aggregation services, users pool their data with others into a larger repository that's sold (or shared) with businesses and services. "There are likely many more models," stresses Hamlin.

    Azigo's Paul Trevithick offers a nuanced position, reasoning that advertisers will adjust their relationship with consumers because it's in their best interest to do so. If customers become a source of quality data, the need for dodgy data mining is minimized. Which is David Siegel's point. The great migration of personal data to the cloud has reached a critical phase. What will seal the transition? "When smartphones become…dumb," he says. "When a company like LG, or Samsung, or HTC makes a phone that has no local storage and gets everything from the web then the era of the dumb phone will begin." At that point, so goes the argument, a personal locker will become the center of the experience of using any device.

    According to Siegel, Apple will then have to start making data lockers that are, well, beautiful.