Thomas D. Gorman: Switching gears for a moment to your current project, a new book in the works for six years, I believe.
Jim Collins: That's how long the research took, we started in 2002 with my college, Morton Hansen, and if I mention that we have been doing research, I won't talk too much about it here, but I'll give you more of a question. But, Morton, is my collaborator, it's H-a-n-s-e-n, so we started the project in 2002.
Thomas D. Gorman: What are you looking at? That's what I'm curious about.
Jim Collins: Well, this is probably, when we finish up, writing at this time, Morton and I have been working very hard on pulling it all together. We finished the research last year and I think for me, in some ways it is the most interesting question that I've had the privilege to be involved with so far. And I think it's because I have always viewed the world as an unstable place, myself, my own upbringing felt unstable, a variety of other things that have made the world seem unstable. And so the premise of this work is that, the rest of our lives will be defined by very high degrees of instability and uncertainty and fast moving big forces out of our control.
Now, let me be very clear, this is very different than talking about recession times, actually, those are easy times to me, if you actually think about which is actually harder, times of uncertainty, instability and fast moving forces that are full of robust opportunity versus uncertain, unstable, fast moving and crisis. Crises are easier to manage, it's fairly clear what you have to do, this is more ambiguous. So, this isn't anything about crisis time versus not.
Thomas D. Gorman: Right.
