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专栏 - 苹果2_0

新一代iPad mini到底是不是视网膜显示屏

Philip Elmer-DeWitt 2013年08月02日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
科技博客往往热衷于根据各种蛛丝马迹来推测苹果新产品的动态,但有时候却会得出完全相反的结论。新一代iPad mini就是最新的例子。有人推测它将采用视网膜显示屏,还有人则推测不可能。不过,这些人为了保险起见,往往最后都会加上一句,具体情况以最终产品发布为准。

    图为部分博客的截屏。

    技术博客的博主们大可以靠跟进苹果(Apple)产品的最新传闻来打发时间。而右图截屏中的二十几条链接证明,好些博主确实是这么做的。

    但是,本周四一早科技博客Techmeme页面上方的双头条,让我想起了自己为何不再追这些传闻的原因。大家或许真的没必要继续执着于此了。这两则新闻一则来自《华尔街日报》(Wall Street Journal)的洛林•卢克,另一则来自9to5Mac论坛的马克•古尔曼。

    卢克从亚洲供应链的传言入手,分析称新款iPad mini将采用高分辨率的视网膜显示屏。而古尔曼通过诠释最新版IOS 7软件开发工具包中隐藏极深的文件,得出了完全相反的结论。

    两个人的话看起来都像真的似的。不过,苹果可没有亲口和他们说过,他们对真正的新款iPad可谓一无所知。所以,两人在博文最后,写下了类似的话:

• 卢克:“苹果通常会测试各种设计,而且按照惯例,在很晚的阶段还可能修改产品设计。所以,我们并不确定产品最终的发布情况是否真地会按上文的预测来进行。”

• 古尔曼:“虽然基于目前的信息来看,苹果正在计划、测试一款配备非视网膜屏幕的升级版iPad mini,但我们并不肯定这款产品能最终一定会推向市场。”

    所以,我们跟着瞎操什么心啊?(财富中文网)

    译者:项航 

    A tech blogger could fill his or her days chasing the latest rumors about upcoming Apple (AAPL) products -- and as the more than two dozen links in the screen grab at right attest, many do.

    But Thursday morning's dueling headlines on top of Techmeme -- one from Lorraine Luk at the Wall Street Journal and the other from 9to5Mac's Mark Gurman -- remind me why I don't bother with this stuff anymore, and why maybe you needn't either.

    Working the Asian supply chain rumor mill, Luk reports that the next iPad mini will feature a high-res Retina display. Interpreting files hidden deep within the latest version of the IOS 7 software developers kit, Gurman reaches the opposite conclusion.

    Both offer their findings as honest-to-goodness scoops. But because Apple is not talking to them -- and never will -- neither really knows what's in the works. And toward the end of their stories, each offers a version of the same caveat:

• Luk: "Apple routinely tests various designs and has been known to make changes late in the design process so it is unclear whether the product will make its way to market."

• Gurman: "While it appears, based on these references, that Apple is considering and testing a new iPad mini with a spec-bump and no Retina display, we cannot confirm that Apple will actually ship this device as a product." (emphasis his)

    So remind me, why do we care? 

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