改变世界的12家公司

    6. 苹果公司

    苹果公司（Apple）利用随附的音乐软件和便携式播放器，以及开创性的智能手机和平板电脑增强了简单实用的个人电脑，并由此改变了世界，而所有这些产品都实现了出色的相互兼容。此外，苹果公司还让我们知道，标新立异的人可以实现商业成功；即使一盒塑料模型也可以设计得很漂亮；个位数市场份额不会招致在迅速发展的行业中的灭亡；一个人确实可以决定一家巨型企业的特性；专注胜过宽度；巧妙营销可让以世界各地的人们爱上一个公司，即使这家公司的工作环境代表着一种残酷的折磨；品牌至关重要；在产品名称前加上“i”这种做法，可以无限制的重复；或许最重要的是，做得更好在很大程度上好于首开先河。—Adam Lashinsky

    6. Apple

    Apple AAPL -0.41% changed the world by augmenting its simple-to-use PC with music software and a portable player to go with it, a groundbreaking smartphone, and a tablet computer—all of which work together brilliantly. It also taught us that mavericks can succeed in business; that even a box of molded plastic can be beautifully designed; that single-digit market share doesn’t spell death in a fast-moving industry; that one man really can define the soul of a giant corporation; that focus trumps breadth; that clever marketing can convince people around the world to love a company, even a company whose workplace is a brutal grind; that brand matters; that putting an “i” in front of a product’s name is infinitely repeatable; and, perhaps most importantly, that being better is vastly preferable to being first. —Adam Lashinsky