拉辛斯基对这家非同寻常的企业进行了深入挖掘。苹果颠覆了一个又一个行业,但却无视现行的大部分商业管理规则——如果不是故意违背的话。 乔布斯当然是拉辛斯基书中重点着墨的对象,现任首席执行官蒂姆•库克和设计总监乔尼•伊夫的笔墨也不少。但只有福斯特最对乔布斯的路子,也最有希望最终继承他的事业。 拉辛斯基写道:“福斯特是否甘心在库克任期内继续担当配角将是苹果内部一出精彩的大戏。” 译者:项航 |
The result is a deep dive into an extraordinary enterprise that has disrupted one industry after another while ignoring -- if not deliberately breaking -- most of the rules of modern business management. Jobs, of course, looms large in Lashinsky's narrative, as do CEO Tim Cook and design chief Jony Ive. But it's Forstall who best fits Jobs' mold and seems most likely to eventually succeed him. "Whether Forstall will happily remain a supporting player," Lashinsky writes, "will be one of the great internal dramas of Cook's tenure." |
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