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专栏 - 苹果2_0

谷歌搜索的小秘密

Philip Elmer-DeWitt 2013年01月04日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
在谷歌财经里搜索“卖出”,返回的搜索结果是苹果;输入“超卖”点击搜索,答案是亚马逊。不过,这些并不是谷歌在玩什么小心眼。

    大家可以在谷歌财经(Google Finance)上试试下面这些搜索:

    输入“卖出”(sell,不加引号),搜索结果是苹果(Apple)

    输入“超卖”(over sold),搜索结果是亚马逊(Amazon)

    输入“买入”(buy),这下你猜对了,结果是百思买(Best Buy,名称里有buy这个单词——译注)

    上周六对谷歌财经而言注定是个忙碌的日子。科技博客Greedy Picks首先发现“卖出苹果”这个离奇的搜索结果,并称其为“落井下石之举”。随后,科技博客The Next Web的一位读者又发现了“超卖”和“亚马逊”的神秘联系。笔者想试试百思买,看能不能发现些更有趣的东西。

    不过,这可不是谷歌复活节彩蛋的玩笑,或是所谓的山景城阴谋,这也许只是个统计学问题。The Next Web的读者Hej-san指出,这个结果可能是基于用户在搜索“AAPL”或“苹果”时,提及“卖出”一词的频率。

    点击苹果搜索结果页面上的“更多结果”选项,你会发现其它许多正在被卖出的股票。紧随苹果之后的是安谋国际科技(ARM Holdings)、信越化学(Shin-Etsu Chemical)和安德玛服装(Under Armour)。

    最新消息:谷歌的一位发言人向多名博主发出电子邮件,申明了谷歌公司的官方立场。这其中包括PFHub的丹尼尔·奎多蒂,他声称自己第一个发现了“卖出苹果”错误。

    我来自谷歌……,我想说,这不是有意的。我们的搜索算法在检索‘sell’(卖出)和‘sells’这两个非常流行的股票用语时似乎出现了故障。我们正在对此进行调整,以确保今后不再发生类似事情。感谢你们指出此错误。

    果然,现在你输入“卖出”一词再也看不到苹果了。展现在你眼前的是以安谋国际科技打头的一长串公司。

    译者:项航

    Tricks you can play with Google Finance:

    Typing "sell" (without quotes) brings up Apple (AAPL)

    Typing "over sold" brings up Amazon (AMZN)

    Typing "buy" brings up -- you guessed it -- Best Buy (BBY)

    Saturday was a busy day for Google Finance memes. The "sell Apple" one was started, apparently, by Greedy Picks, who described it as "kicking someone in the face when they are already down." A reader at The Next Web reader noticed the "over sold -- Amazon" connection. I found Best Buy hoping for something more interesting.

    No, this isn't a Google (GOOG) Easter egg joke or Mountain View conspiracy. It's probably just statistics. As TNW reader Hej-san points out, the result is likely based on the number of times the word 'sell' is mentioned in a search for "AAPL" or "Apple."

    Click on the blue "More results" button on the Apple page and you can see what other stocks are popular sells. For starters, after Apple: ARM Holdings (ADR), Shin-Etsu Chemical and Under Armour (UA).

    UPDATE: A spokesperson from Google has written to several bloggers -- including PFHub's Daniel Guidotti, who claims he was the first to spot the "sell Apple" phenomenon -- to give Google's official position:

    I'm writing from Google…. just wanted to say this isn't deliberate — our algorithms seem to be keying off of the words "sell" and "sells" in the description of this very popular stock symbol. We're working on how to adjust things so it doesn't happen anymore. Thanks for raising.

    Sure enough, type "sell" now and you no longer get Apple. You do, however, get a list of stocks beginning with ARM Holdings.

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