中国人最爱iPhone 5S
如果苹果公司(Apple)当初设计定价较低的iPhone 5C是着眼于拥有10多亿手机用户的中国市场(就像很多分析师认为的那样),他们可能忘了把这个消息告诉中国人。 上周五苹果公司最新推出的iPhone 5S和iPhone 5C在全球9个国家和地区开售。在这9个国家和地区中,中国对iPhone 5C的兴趣最低。 移动应用分析公司Localytics在新机发售后72小时后对2,000万台iPhone进行了调查,调查发现,全球范围内5S占新发售机型的78%,而在中国高达91%。
“一个可能的解释是,”报告称,“新增的金色iPhone 5S对亚洲市场特别有吸引力。” 英国是另一个极端;31%的英国消费者选择购买定价较低的iPhone 5C。 “英国经济仍处在复苏之中,”Localytics公司认为。“他们对iPhone 5s的偏爱略低可能是因为消费者对成本更敏感。英国手机市场的补贴也比不上美国市场,也使得消费者先期支付的费用较高。” 迄今为止,美国仍然是新iPhones手机最大的市场,占全球购买量的68%。参见下表: |
If Apple (AAPL) designed the lower-cost iPhone 5C with the billion-plus Chinese mobile phone market in mind -- as many analysts opined -- someone forgot to tell the Chinese. Of the nine countries included in the launch of Apple's new iPhones Friday, none showed less interest in the iPhone 5C than China. A Localytics survey of 20 million iPhones conducted 72 hours after launch found that the split between the iPhone 5S and the iPhone 5C was 78% worldwide but 91% in China. "One possible explanation," the report suggested, was the "hoopla around the addition of the gold-colored iPhone 5s as a very attractive addition in particular for Asian markets." The U.K. came in at the other end of the spectrum; 31% of British buyers opted for the cheaper iPhone 5C. "With the economy in the U.K. still in recovery," Localytics suggested, "a slightly less strong affinity for the 5s could be the result of a more cost-conscious buyer. Subsidies also play less of a role in the U.K.'s phone market than in the US, making the upfront cost of phones higher for consumers." The U.S. remains the No. 1 market for the new iPhones by far, representing 68% of all purchases worldwide. See chart below: |
分析方法:“Localytics是全球领先的、专注于移动和网络应用的分析营销平台,覆盖超过10亿台设备、20,000个应用程序和5,000家客户。Localytics每月处理500亿数据点。对于这项研究,我们调查了全球2,000万台唯一iPhone手机,并按国家进行细分。研究时间段是从2013年9月20日iPhone 5S和iPhone 5C开售至本周一,即2013年9月23日。” (财富中文网) |
Methodology: "Localytics is the leading analytics and marketing platform for mobile and web apps across more than 1 billion devices, 20,000 apps and 5,000 customers. Localytics processes 50 billion data points monthly. For this study, we examined over 20 million unique iPhones and investigated the breakdowns by country. The timeframe for this study is all active iPhones from when the iPhone 5s and 5c were first released on September 20th, 2013 until Monday September 23rd, 2013." |
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