• 价差扩大。伍尔夫写道：“过去11年，Mac电脑的均价每年大约下降了0.7％。这种变化体现了苹果公司的战略，即通过升级提升Mac电脑系列产品的性能，比如采用更高速的处理器、更优质的屏幕等，同时使定价保持不变……与此同时，个人电脑的均价每年下跌了4.9%。11年来，Mac电脑均价与个人电脑均价的比值从1.42上升到了2.12……而随着某种产品的价格上涨，它的销量就会下降，这种变化合情合理。

    • Growing price differential. "Over the past 11 years," Wolf writes, "the average price of a Mac has fallen at an 0.7% annual rate, reflecting Apple's strategy of enhancing its Macintosh family with upgrades, such as faster processors and superior screens, while maintaining the same price points... In comparison, the average price of a PC has fallen at a 4.9% annual rate. Over the 11-year period, then, the ratio of the average price of a Mac to the price of a PC has increased from 1.42 to 2.12... It stands to reason that as the price of an item increases, consumers will buy less of it."       

    *需要说明的是，Mac电脑在2013财年给苹果带来了215亿美元的收入，占该公司销售总额的13%，超过了《财富》美国500强榜单上排名第368位的公司的总收入。

    伍尔夫援引Asymco公司分析师贺拉斯•德迪欧的数字称，今年3月，Mac的利润占个人电脑利润总额的45%，与所有Windows个人电脑厂商的利润总和在全球个人电脑利润总额中所占的比例基本相当。（财富中文网）

    译者：项航         

    *For the record, the Mac generated $21.5 billion in revenue for Apple in fiscal 2013, 13% of the company's total sales and more than the total revenue of 368 of the companies in the Fortune 500.

    According to Asymco's Horace Dediu, whom Wolf quotes, the Mac's share of PC profits was 45% in March, almost equal to the profit share of all Windows PC companies combined.