苹果

    门店数量：300多家

    第一家门店：弗吉尼亚州泰森角，2001年5月19日开张。

    负责人：前负责人为荣恩•约翰逊，现由高级副总裁约翰•布劳威特负责。

    圣克拉拉店的顾客人数：40人

    店内员工：35人

    迎宾员工：3人

    来自员工的问候：4次

    最佳问候：“嘿，您这身夹克真帅……您今天想买些什么？”

    自称不拿销售提成的员工人数：0人。

    表示我正在看的一款笔记本并不适合我的员工人数：0人。

    站在Kinect体感游戏机前面伴着布兰妮的《Toxic》扭动身体的男性员工人数：0人。

    公司折扣：提供选择性的折扣。

    促销活动：无。（“没错，苹果基本不搞促销。”）

    听说我在找微软PC后，一名员工的反应：“哥们儿，微软可能便宜点，但苹果的质量没得说。我们的客户服务无可匹敌。（同时碰了碰拳头）”

    译者：朴成奎

Apple

    Stores: 300-plus

    First store: Tysons Corner, Virginia on May 19, 2001

    Executive-in-charge: Formerly Ron Johnson; currently, Senior Vice President John Browett

    Customers at the Santa Clara store: 40

    Employees on the floor: 35

    Employees at the entrance: 3

    Employee greetings: 4

    Best greeting: "Hey, I really love that jacket... So, what are you in the market for?"

    Employees who said they don't receive commission: 0

    Employees who said I wouldn't want the laptop I was looking at: 0

    Male employees writhing to "Toxic," by Britney Spears, via Microsoft Kinect: 0

    Corporate discounts: Yes, selective.

    Sales promotions: None. ("Yeah, Apple doesn't really do that.")

    One employee's reaction when told I was also looking at PC's: "Bro, they may be cheaper, but Apple's all about quality. Our customer service can't be beat. [fist bump]"