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客户为你拉生意 公司：Ditto Trade 地点：加州洛杉矶市 如果某位金融专业人士或者业余投资者的粉丝希望复制偶像的交易，在线经纪商Ditto Trade会允许他们代表该粉丝买卖股票。例如，你是个股市高手，你的岳父和表兄想让你替他们进行交易，那就使用Ditto Trade的网站吧。为了吸引新的客户，创始人乔•福克斯最近通过姊妹公司Followable.com免费向发布电子投资通讯的理财顾问开放自己的通讯平台。福克斯的想法是：通讯订阅者会顺便让顾问在Ditto Trade网站代表自己进行交易。通过降低顾问和其他“带头大哥”的交易佣金，公司希望利用他们的号召力带来订阅者加入网站。该计划实施1个多月来的结果令福克斯很满意。他说：“带头大哥天天来，新进客户节节高。” |
Let customers bring you new business Company: Ditto Trade Location: Los Angeles, Calif. The online broker Ditto Trade allows both financial professionals and amateur investors to buy and sell equities on behalf of other private investors who want to mirror their trades online. For instance, if you're a stock market whiz and your father-in-law and cousin want you to trade on their behalf, you can do this through the site. To attract new accounts, founder Joe Fox recently started offering financial advisors who run e-newsletters the option to transfer those publications to his own newsletter platform through sister company Followable.com at no cost. Fox hopes that the newsletter subscribers will opt to let the advisors trade on their behalf through Ditto Trade. The site entices advisors and other "lead traders" to bring their subscribers to the site by reducing the commissions they pay for transactions. Since Fox launched the program more than a month ago, he's been happy with the results. "Lead traders are coming on every day, bringing me customers," says Fox. |
