身为公司CEO该怎么向公众道歉
Ben Geier
2014年08月21日
做错事就要道歉。伟大如苹果前CEO史蒂夫•乔布斯也概莫能外。《财富》为你逐一盘点近些年那些颇为经典的CEO道歉案例。有些起到了很好的效果，有些道歉则公众完全不买账。这里面有什么学问？
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乔巴尼公司(Chobani )
集万千宠爱于一身的希腊酸奶制造商乔巴尼公司几年前推出的包装得罪了不少科学家。其酸奶杯的顶端写着这样一行字：“给予我们100卡路里热量的，是大自然，而不是科学家。#实情。”这种说法当然惹得科学界很不高兴，乔巴尼公司随后在Twitter上发帖称，该公司的营销人员“只顾卖弄他们自己的小聪明。”这算是一种道歉吧？ |
Chobani
Chobani, makers of everyone's favorite Greek yogurt, had packaging a few years ago that offended scientists. The top of the company's yogurt cups read: "Nature got us to 100 calories, not scientists. #howmatters." There was a backlash from the scientific community, of course, which led Chobani to tweet that the company's marketers were "too clever for their own good." That's kind of an apology, right? |
