网络新媒体生存状态调查
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Gawker Media 纽约 成立年份：2002年 雇员人数：150人 读者人数：全球4,000万人 掌门人：创始人兼首席执行官尼克•丹顿 成名原因：“今天的八卦就是明天的新闻”是Gawker网站喜欢遵循的宣言，而且它确实以发表明快——而且有时候令读者大声发笑——的博客文章对最新事件发表报道或加以回顾分析而成名。正如《纽约客》杂志（The New Yorker ）曾经所说的那样，Gawker依赖于“那些厌倦优雅的博客作者，他们认为自己是光脚的局外人。”从那以来，这家公司扩展了流行女性博客网站Jezebel以及面向电子科技产品的科技博客网站Gizmodo等品牌，而且一直是互联网出版业最佳的成功范例之一。 背景：丹顿在他位于纽约苏活区的公寓房中创立了Gawker，而且亲自执掌公司数年。公司目前的主要经营场所设在曼哈顿诺利塔区。 资助者：在该公司的最初几年里，都是自筹资金。 商业模式：它以品牌广告计划为主导，但目前也正在发展电子商务、销售版税以及国际收入来源的机会。 营收情况：没有数据，不过丹顿曾表示，他预期今年营收同比增长40％，还认为未来有一天公司的营收会高达1亿元。 盈利情况：是的，据第三方报告，最早可能在2006年盈利。 未来动向：它计划推出一个叫做Kinja的全新发布、讨论平台。据Gawker的一位发言人称，Kinja应该会使任何人（主编、读者或营销人员）更加容易创作内容，展开讨论，以达到“事实和质量的新水平。” |
Gawker Media New York Founded: 2002 Employees: 150 Readers: 40 million worldwide Who runs it: Founder and CEO Nick Denton. What it's known for: "Today's gossip is tomorrow's news," is the mission statement the Gawker website likes to go by, and indeed the site made a name for itself with snappy -- and sometimes laugh-out-loud snarky -- blog posts riffing or reporting on the latest events. As The New Yorker once put it, Gawker relied on "elegantly jaded bloggers who considered themselves outsiders with nothing to lose." Since then, it's expanded with properties like the popular women's blog Jezebel and the gadget-oriented Gizmodo and remains one of the best examples of successful web publishing. Backstory: Denton started Gawker in his SoHo apartment, where he ran it for years. The outfit now operates largely from Manhattan's Nolita neighbhorhood. Backers: Self-funded during the company's early years. Business model: Led by brand advertising programs, but the publisher is also currently developing e-commerce, licensing, and international revenue stream opportunities. Revenues: Not available, though Denton has said he is looking to grow revenue 40% this year and thinks sales will top $100 million "someday." Profitable: Yes, according to third-party reports, possibly as early as 2006. What's next: The launch of a new publishing and discussion platform called Kinja. According to a Gawker spokesperson, Kinja should make authoring content easier for anyone (editor, reader, or marketer) and for discussion to reach "new levels of truth and quality." |
