“相比之下，在我近期看到的所有新闻报道中，iPhone都是采用本身的英文名称，而中文说法‘爱疯’日益作为俚语用于广告、微博、博客中。其品牌本身的外国身份很明显。

    “苹果和iPhone在中国的认知度迅速广泛提升，是一项了不起的成就。这可能一是因为人们认为苹果技术卓越，二是因为时机刚刚好，因为手机文化正在中国发展到了一定阶段。随着越来越多的中国人能买得起苹果产品，只要该公司继续生产炫酷的产品，肯定会在中国获得大量拥趸。”（财富中文网）

    译者：项航

    “The iPhone, by contrast, is now called ‘iPhone’ (using roman letters) in every press article I’ve seen recently, and a Chinese character equivalent Ai Feng (Aifeng = ‘Love Crazed’) is increasingly used only as slang in advertising, on Weibo, in blogs etc. The brand maintains its pristine foreign identity.

    “The fact that an awareness of Apple and the iPhone has so quickly and widely penetrated Chinese society is a remarkable achievement, one likely due to the perceived excellence of Apple technology and also to good timing, as cell phone culture comes of age here. As long as Apple continues to produce cool products, it will surely gain adherents in China as more and more people can afford them.”