微软公司 |
Microsoft |
2012年《财富》500强排名:第35位 2012年利润(单位:百万美元):16,978 没有哪一家公司愿意看到财年最后一个季度出现首次季亏。然而,在aQuantive网络广告业务上下错的赌注迫使微软不得不在去年6月份的第四财季财报中公布减值62亿美元。自那以后,这个软件巨头一直在试图完成自我救赎。去年秋季,微软发布了Windows 8操作系统,尽管个人计算机市场萎靡不振,但上个季度公司销售额跃升23%。虽然微软的智能手机和平板电脑产品尚未对竞争对手造成重创,但受Xbox热销和云计算业务开拓的提振,微软正恢复增长,不断向分析师预期的水平迈进。——T.Z. |
Fortune 500 rank: 35 2012 profit (millions): 16,978 Reporting your first quarterly loss ever is not the way a company wants to end its fiscal year. But a bad bet on online ad unit aQuantive forced Microsoft to report a $6.2 billion writedown in its fourth-quarter results last June. The software giant has redeemed itself since then. Microsoft released Windows 8 last fall, and despite a dying PC market, sales jumped 23% last quarter. The company's smartphone and tablet offerings have yet to make a dent against their rivals, but with boosts from the Xbox and a move to cloud computing, Microsoft is growing again and meeting expectations.—T.Z. |