行走的活广告:八大公司创意品牌宣传花车大巡游
4.奥斯卡•迈亚法兰克福香肠车 这辆外形好像热狗的汽车也许是迄今为止最受欢迎的品牌宣传车之一,一部分原因可能是因为它已经服役了将近80年。这辆巨型香肠车诞生于20世纪30年代。从那时起,它一直在“诱惑”大众去购买奥斯卡•迈亚(Oscar Mayer)的肉类产品。这家公司也在自己的网站上为这辆香肠车做宣传,专门开通博客来讲述这辆车在日常巡游过程中的刺激经历。这个博客的名字叫“热狗人部落格”,大家可以想到,里面的内容都和“热狗车里的生活有关”。 |
4.The Oscar Mayer Weinermobile The hotdog-shaped vehicle may be one of the most popular brandmobiles to date, and that’s partly because it’s been around for nearly 80 years. First built in the 1930s, the large weiner-shaped car has been entrancing the masses to buy Oscar Mayer's meats ever since. The food company lauds the Weinermobile on its website, with a blog focused solely on the traveling hotdog’s daily escapades. Titled the “Hotdogger Blog,” it’s all about, you guessed it, “Life Inside the Wienermobile.” |