行走的活广告：八大公司创意品牌宣传花车大巡游

5.Just Born小鸡车

    推出糖小鸡和其他适于任何场合的节假日糖果前，Just Born在2003年，也就是该公司成立50周年之际造出了小鸡车。现在，Just Born一共有三辆小鸡车，后两辆的制造时间比第一辆晚了10年。每辆小鸡车都是一只巨型黄色小鸡坐在一辆黄色大众（Volkswagen）甲壳虫的车顶上。

    Just Born负责贸易关系和公司事务的副总裁马休•派伊说：“这几辆车用于社区和全国范围内涉及Peeps品牌的活动和促销，它们会给人们带来微笑。不光是在活动中，在路上也是如此。”

5.The Just Born Peepsmobile

    Before making the sugary chicks and other holiday confections fit for any occasion, Just Born hit the road with the Peepsmobile for the brand's 50th anniversary in 2003. There are now three cars total, two of which were manufactured a decade later. Each gigantic yellow peep sits atop a yellow Volkswagen Beetle.

    "The cars are used at events and for promotions that the Peeps brand is involved in on both the community and national level and helps to bring smiles to people who not only encounter it at events, but also on the road," according to Matthew Pye, vice president of trade relations and corporate affairs for Just Born.